When Should You Include Your CEO In a Company Marketing Campaign?

Branding is a big deal. You already know this; I know this. But, the way that the marketing industry currently positions branding is a little strange. It’s all about your company, your products, your logos, your colors, etc. Or, to put it simply, it’s all about what the big guys are doing. Coca-Cola basically bought Christmas. Sweet! That’s how branding works right?

Well, sometimes. But, think about Amazon, Tesla, and Microsoft. When you think about Tesla, do you really think about electric cars or their sweet logo…