The Two Critical Success Components of Any Startup

Nothing hurts more than seeing someone who puts a ton of work into their startup fail.

In my daily life, I interact with a lot of startups. I mentor founders and try to help them get their footing. I see firsthand the reasons why 90% of startups fail. It’s typically not pretty.

Don’t get me wrong: few things are better in the world of business than seeing a startup succeed. Founders tend to put their heart and soul into the project. It’s their dream, their idea of a lifetime, their way to self-guided success. When that…