Hey Mr. CEO, Can Your Sales Team Afford to Ignore LinkedIn?

First Things First: What Is LinkedIn?

The Sales Prospecting Advantages of LinkedIn

1) A Relevant Audience

2) Intuitive Relationship-Building

3) Background Information About Sales Prospects

4) An Opportunity for Thought Leadership

5) Staying Top of Mind for Prospects

How to Get Started in Building Your LinkedIn Sales Presence

Leverage Your Existing Connections

Connect and Engage with Prospects

Become an Active Content Publisher

Join Relevant Industry Groups

Use LinkedIn’s Sales Navigator

LinkedIn is a Channel, NOT a Philosophy

Make 2021 The Year Your Sales Team Goes All In on LinkedIn

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