MAKING YOURSELF A PRIORITY

I think through this concept every Friday and Sunday as I plan my schedule and work for the upcoming week.

Money. Plenty out there to go get.

Material items. We probably all have more than we need to live and be happy.

Friends. I bet we…


Succeeding in today’s highly competitive marketplace requires a keen understanding of your business objectives and the ability to resist the latest marketing fads. Unfortunately, some business owners still make decisions based on opinions and intuition, which can do more harm than good for a business. …


You’re an entrepreneur. You have a great idea, and the product tests show that masses of customers agree. You begin your business with substantial investments. And yet, after an initial groundswell of support, the business fails.

You’ve been running your business for 10+ years. But somehow, at some point, you’ve…


Ignoring something doesn’t make it go away. When it comes to LinkedIn, it just means you’re missing out on a significant opportunity.

Sales in 2019 is not business as usual. Far from it. In fact, it might just be the opposite. When you miss out on a potential sales channel…


The demand for digital marketers has exploded, with the United States projected to approach $120 billion on digital marketing spending by the year 2021. As this growth continues, an increasing number of digital marketers are struggling to maintain a firm grasp on the latest industry developments. There are so many…


Trust me; I know the feeling.

You have this killer new website that’s flush with neat features, great aesthetics, and an amazing UX. But, you’re stuck.

After pouring all of your resources into this website, you still don’t have any traffic!

Why is that?

Here’s the thing — a website…


Higher revenue. Less time spent chasing down dead-end leads. Shorter sales cycles. These are just a few of the many benefits that Account Based Marketing (ABM) delivers. Today’s salespeople have tools and platforms to drive relationships to new heights using ABM. …


Marketing, especially digital marketing, is a game of rules. The web is littered with best practices and how-to guide that follow established structures. Set your goal, find your audience, and build your tactics. Start with your subject line, and end with a call to action. …


Why should you take a long look at your current marketing strategy?

“Companies that fail to create a marketing strategy are destined to either fail or struggle indefinitely. However, just because you create a strategy does not guarantee success.”

- Steve Olenski, CMO Network and Forbes Contributor

A successful marketing strategy can catapult your business to industry stardom. On the flip side…


Branding is a big deal. You already know this; I know this. But, the way that the marketing industry currently positions branding is a little strange. It’s all about your company, your products, your logos, your colors, etc. Or, to put it simply, it’s all about what the big guys…

Jeff Lizik

Chronicles of the journey of a digital marketing entrepreneur. Sharing lessons learned and insights on marketing, entrepreneurship and productivity.

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